SEO stands for search engine optimization. If you mention it, there is a decent amount of the population that will understand what you are talking about, but the majority of the population needs to have it explained to them. The short and simple explanation that I usually provide is that search engine optimization is the process of doing everything necessary to ensure that your website shows up as close to the top of search results as possible. If you dive deeper into a more complex explanation, however, the explanation could take hours or even days. Luckily, most people are satisfied with the short and simple answer and very few go on to ask how exactly you do SEO.
Most business owners have at least heard of SEO because gray cold emails that say things like “Find SEO score” or “get a free SEO test.” These emails are a great way for SEO service salesmen to get people to be interested in what SEO is and how their website stands up to the competition. While not everyone clicks on these emails, a good number of people do, and those people who do click are more likely to be interested in paying for internet marketing through SEO services.
Testing Your Site
One thing to keep in mind when you enter your website into an SEO test to find “what is my SEO score” is that you do not owe that company anything. People tend to go by the principle that when you get something, you must give something back in return. While this may be true for certain situations like birthday gifts, it is not true in every situation. That is how these companies are trying to get you to use their services. When you are choosing an SEO company to use, you should find your SEO score from multiple tests and compare those results to what the company is telling you.
The correct process for finding an SEO company is a long one, but you will regret it if you choose a company and get burned. Businesses that provide search engine optimization services have a bad reputation in the world of marketing. This is because of past behaviors and strategies that may have worked for a short time but eventually led to client websites being penalized by Google’s algorithm updates. In recent days, SEO companies have been developing a better reputation. More and more companies realize that the old “black hat” ways are not a good long-term solution. They are now choosing to focus on optimizing websites with Google’s suggestions, and the skill comes in developing some grey area techniques that will be difficult for search engines to detect.