Opening your own salon takes a lot of time and effort just like any other business. However, being prepared for the whole process makes it all a bit more manageable. There are many steps you’ll need to take prior to your grand opening, so any help from your friends, family, or business partners will be quite helpful.
Here are some tips to get you ready for your salon’s grand opening.
Create a business plan.
One of the first things you’ll need to do is create your business plan. A business plan will be your key to gaining investments, marketing strategies, your mission and vision, and a pathway for success. Your business plan will include things like an executive summary, products and services, a competitive audit, and your goals and objectives, among other things. The idea of a business plan is to communicate what your business does, who your target market is, and the benefits to your salon.
Choose a location.
You will also want to choose a location that’s suitable for your salon. If you already have a location, then you need to ensure that it’s in perfect condition prior to filling it up with equipment. This means deep cleaning the entire lot, verifying the electrical and plumbing systems, and ensuring the HVAC is in crisp condition.
If you need to make a fall HVAC maintenance appointment, feel free to contact the professionals at West Coast Heating, Air Conditioning, and Solar. They will clean your HVAC system and proceed to repair any damaged pieces like condenser coil, thermostat, leaks, and boiler. They will rid the ducts, vents, and filters of debris, and replace the filters as well. Having a maintained HVAC system will ensure your energy bills are under control and that your clients get the freshest indoor air quality they can get.
Buy salon materials and equipment.
Moreover, you’re going to need to invest in your salon materials and equipment. This includes your salon furniture, hair trimmers and shavers, and shampoo station. Additionally, you’ll need hair dyes, shaving accessories, dryers, and a pedicure chair or two. Pedicure chairs make it easier to provide your clients with a soothing pedicure massage and treatment.
Your clients will surely enjoy relaxing on a plush and soft chair with a pillow and armrests where they can place their drinks thanks to the cup holders. They will also enjoy a built-in Shiatsu Massager with various speeds and timers so they can zone out while they get their pedicure. As a business owner, you’ll enjoy a pedicure chair that provides ease of cleaning, a built-in vacuum breaker, a secured footrest with adjustable heights, and an aluminum front access panel with buttons for easy control and access.
Begin hiring employees.
Next, you’ll want to start interviewing people to hire as salon specialists, whether that’s stylists, barbers, hosts, masseuses, or colorists. You can have different levels of positions like an apprentice, junior, and senior stylists, for example. Ensure they are licensed and have the necessary expertise in cosmetology and previous experience if you’re hiring for a senior position.
Market your business.
You’ll also want to market your salon with various strategies like social media, email marketing, local TV, and websites. Set up your Google Business page so people can easily find your salon on Google Maps and leave reviews to help you gain customers. You can also give out discounts during your grand opening to gain repeat customers and create a loyalty program just for them. Get creative with your marketing to attract more people, and when they do come around your shop during your grand opening, feel free to have freebies and food they can enjoy as they wait their turn.
These tips will help you prepare for your salon’s grand opening.